POS Associates are top global companies and consultants who work with POS on projects when needed. POS works with clients and identifies their needs. Then POS locates the resources, preferably from POS Associates, needed to complete the work. We not only have new ideas and the experience, we also have the "C" level Associates to make them work for you. We have the experience to make a difference.

Our knowledge is not just theory; we have hands on experience implementing these theories and know how to adapt them. We are all senior level executives who have led departments inside leading companies and have obtained results implementing and managing these tools. We are not mid level managers or analysts – we are seasoned thought leaders.

We are not consultants who have never been in the board room or operational meetings. We have worked in senior positions inside both small and major international companies, and we have also consulted for companies around the world. This unique dual perspective allows us to understand how to translate theory into attainable bite-sized steps that build on each other to create an integrated profit engine.

Some of Our Associates

Below is a sample of our associates in alphabetical order by last name. Some Associates can not be listed since they work consulting on the side and hold full time permanent positions with companies. We each have our own area of expertise and work very well together. Quality...not Quantity...

Dr. Bill Carroll - CEO of Marketing Economics a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning. Also Senior Lecturer at Cornell University. Dr. Carroll was also division Vice President for Global Marketing Planning at Hertz where he was responsible for global pricing, yield management, marketing information systems, and counter sale.

Shiva Kommareddi - Shiva spent almost 10 years at SAS Institute and was Senior Director of Product Management. Shiva has consulted for and developed complex programs for major companies around the world.

Ahmet Kuyumcu Prorize is a pioneer in the application of pricing science. We combine our expertise with advanced analytical methods and business savvy to deliver exceptional results, enabling our customers to achieve new heights of success. We have proven methodologies that diagnose data-driven opportunities and model customer demand. We design the best path forward to maximizing our clients’ long-term revenue and profit. We welcome the opportunity to show you how the world’s leading companies are benefiting from our services.

Steve Pinchuk - Profit Optimization Strategies President and Founder. Marketing, CRM, Loyalty, Revenue Management, pricing, business process analysis, consulting and system development/design. My resume shows that I have been a Director and VP in numerous travel companies and consulting companies. US Patent Pending on new customer centric dynamic pricing and interaction system. Charter Editorial Review Board Member of Journal of Revenue and Pricing Management. Has chaired every RM/pricing conference for EyeforTravel for over 8 years in the US, Europe and Asia. Broad multi-industry experience in airline, hotel, casino, resort, cruise, ferry, tour operators, rental cars, retail and transport. Executive MBA and graduate of Brandeis University and Phillips Andover Academy. Economics Advisor to US Senator who ran for President.

Joseph Rotello   Custom software development services from websites to application development and full social strategy and execution. Our team of software architects, business analyst and developers help you apply the power of software to your on-line business model ideas or enhance information flow across processes, people and infrastructure. Mobile Application, Web based product development; data warehousing; reporting services; product extensions; data access; business intelligence; dashboards; ecommerce; CMS; CMM; CRM solutions; front end and back end development of web oriented sites.

Dr. Barry Smith- Retired Chief Scientist and Corporate Officer for Sabre Holdings. Led the team that designed and implemented American Airlines’ yield management system that increased AA revenues by approximately $350 million per year. Developed AADT’s revenue management business external to AA. Clients include airlines, hotels, railroads, cruise lines and car rentals. . PhD in Industrial & Systems Engineering from Georgia Tech and MS Operations Research from MIT.

Steve Smith - Retired CMO of Enterprise, Dollar and Thrifty car rentals. Creating growth and value is of great importance to me. On my team's watch, so to speak, all brand measures (awareness, consideration, conversion, commitment) moved from worst-in-category to best-in-category. As Enterprise's brand's measures ascended, so did its business measures (autos, distribution, revenue, earnings). Accordingly, the great work of Enterprise's marketing team (in-house and out-house) has been recognized via dozens and dozens of awards. Advertising Age added me to its list of America's Top 100 Marketers during the 1990s. Further, I am a member of the American Advertising Federation (AAF) and the American Marketing Association (AMA). For the Association of National Advertisers (ANA), I am: 1) chairman of its Senior Marketers' Think Tank, 2) a member of its governing board and, 3) often invited to consult and/or speak on a variety of marketing topics (usually centered on the need and quest for marketing analytics ... coined, markalytics.℠??) To keep current and remain relevant during the past half-year, I have accepted a couple of brief consulting projects and speaking engagements, and I remain a consultant to Enterprise

Offshore IT development - POS has relationships with many offshore companies who have a vast array of IT experts that cost a fraction of US based development and produce much faster results.

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